A Search Engine Marketing (SEM) Agency That Turns Your Google Clicks Into Revenue
See how we rank you above the competition
InspiringClicks is a Search Engine Marketing agency built on decades of combined search marketing experience getting businesses found on Google. We combine Google Ads for immediate visibility with human-written SEO content that builds long-term organic rankings - because why pay for every click when your competitors get them for free?
- Rank immediately with PPC campaigns
- Build organic SEO rankings that reduce ad spend over time
- Lower your cost-per-click as authority grows
- Increase ROI across every campaign
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See How Much Revenue You Could Be Making ↓Use our revenue calculator to see your market opportunity
Reduce Your Dependency on Paid Ads With an SEM Agency That Gets You Long-term Google Ranking
Are you tired of watching your website disappear from Google search the second your ad budget drains?
Click to see what we give you
Click to see what we give you
Our SEM Agency holds the solution. Most businesses run Google Ads, get some traffic, then watch their visibility vanish the moment their ad budget runs out. Over time, this becomes frustrating and might leave you asking: “Why should I pay for every single click when I have competitors who rank without it”? If you’ve ever asked yourself that question, then you deserve better, and if this is the first time, then other SEM agencies have failed you.
InspiringClicks is different. We run your Google Ads campaigns to get you immediate website traffic while simultaneously building your organic ranking overtime. Your online presence becomes more powerful, and your paid ad dependency shrinks because your website starts generating traffic on its own. The results? Reduced ad spend and better Google visibility for your business.
When it comes time to own your search, choose InspiringClicks.
We Manage Your Google Ads and Organic Ranking So You Can Focus on Your Business
Running a business is hard enough without having to become a Google expert too.
That's why we built InspiringClicks - to take search marketing off your plate completely. You shouldn't have to wonder if your ads are working, stress over capturing customers during peak seasons, or watch competitors outrank you while you figure it out alone.
We handle every aspect of your Google Ads. We optimize every page for conversions. We track what's working and fix what isn't. And as AI reshapes how people search, we're already adapting your strategy to keep you visible - whether that's in traditional results, AI overviews, or whatever comes next.
Nobody runs your business like you do. Our job is to make sure people find it.
Co-founder | SEM Specialist
ROI-driven Search Engine Marketing Agency
Did You Notice The Changes on Google Recently?
Google’s search results layout keeps changing. Sponsored listings are increasingly grouped into a single “Sponsored” section at the top of the page, and users can collapse that block with a click, making Google ads easier to skip than ever. Your visibility relies on strategic campaign management that positions your business in both paid and organic results. Every business has a window of opportunity when customers flood Google searching for exactly what you offer. Our SEM services help you capture that window so you can respond to demand, not react to it.
Our Process — An Actual Solution
If you’re frustrated with seeing your website disappear from Google ranking the second you stop paying per click, then we have a solution for you. Here’s how InspiringClicks create a self-reinforcing cycle that gets you strong Google visibility year after year.
ROI
Foundation
with PPC
Real Data
Stronger SEO
By year two, InspiringClicks clients see stronger organic rankings, lower cost-per-click, and compounding ROI from a system that keeps getting better.
Use our Calculator to See How Much Revenue Your Business Can Make with SEM Services
With over 16 billion Google searches happening daily, there's massive revenue being captured in every industry. Select your industry, enter your average profit per project, and see your market opportunity in our SEM revenue calculator below.
A rough estimate is fine.
Enter 1 for one-time projects, 12 for monthly, 52 for weekly
Select your industry and enter your profit per project to unlock your Search Engine Marketing Strategy.
What New Clients Mean For You
Select your industry and enter your profit per project to see what's possible.
Your Strategy Report is Being Prepared!
Expect your personalized SEM strategy in your inbox within 24 hours. If you don't see it in your main inbox, please check your Promotions or Junk folder.
Search volumes estimated from industry keyword research data.
Ready to Capture More Revenue from Search?
↓↓↓ View Prices ↓↓↓SEM Pricing - Choose From Our Search Engine Marketing Packages
Our SEM pricing is 100% transparent. Every marketing package combines SEO that builds long-term organic rankings alongside Google Ads management that ranks you immediately. Google Management rates depend on the package you choose:
| Foundational Growth Plan | Accelerated Growth Plan | Powerhouse Growth Plan | |
|---|---|---|---|
| Google Ads Management | 20% of ad spend | 15% of ad spend | 10% of ad spend |
Found - Foundational Growth Plan
Accel - Accelerated Growth Plan
Power - Powerhouse Growth Plan
| FoundFoundational Growth Plan USD $3,000 / month | AccelAccelerated Growth Plan USD $5,000 / month | PowerPowerhouse Growth Plan USD $10,000 / month | |
|---|---|---|---|
| Google Ads Management | ✓ |
✓ |
✓ |
| Monthly Content Output | 2 Articles | 3 Articles | 5 Articles |
| Monthly Page Revamps ⓘOptimizing pages already on your website. Strengthens SEO while we create new content. | 1 | 2 | 2 |
| High‑quality Blogs | ✔ | ✔ | ✔ |
| Expert Copywriting | ✔ | ✔ | ✔ |
| Human‑written Content | ✔ | ✔ | ✔ |
| Done‑for‑you Publishing | ✔ | ✔ | ✔ |
| Client Portal Access | ✔ | ✔ | ✔ |
| Comprehensive Keyword Research | ✔ | ✔ | ✔ |
| Executive Performance Reviews | Quarterly | Bi‑monthly | Bi‑monthly |
| Conversion Rate Optimization (CRO) ⓘImprove page structure to turn more clicks from SEO into leads or paying customers. | ✔ | ✔ | ✔ |
| Mobile and Tablet Optimization ⓘEvery page optimized for full responsiveness and conversion across all devices. | ✔ | ✔ | ✔ |
| Schema Markup | ✖ | ✔ | ✔ |
| 24hr Communication Dashboard | ✖ | ✔ | ✔ |
| Writers with High Google Authorship ⓘContent written by Google-recognized writers with a history of ranking content. | ✖ | ✔ | ✔ |
| AI Search Optimization (ASO) ⓘTargeting Google AI Overviews and visibility in ChatGPT and other AI search tools. | ✖ | ✔ | ✔ |
| Custom Interactive ContentⓘBranded interactive content like quizzes, calculators, simulations, and other tools that boost engagement, brand recognition, and ranking. | ✖ | ✖ | ✔ |
| Competitor Gap Analysis ⓘIdentify missed rankings, topics, & traffic opportunities competitors capture — then build a plan to close those gaps and capture market share. | ✖ | ✖ | ✔ |
| Heat Mapping Analysis ⓘHeat mapping shows where visitors click, scroll, pause, or leave, revealing what attracts attention, what gets ignored, and what causes drop-offs so we can improve your pages for higher conversions. | ✖ | ✖ | ✔ |
| Priority Phone Support | ✖ | ✖ | ✔ |
| Rank Now | Rank Now | Rank Now |
SEM Services are Tax Deductible. So You Can Increase Your Sales AND Lower Your Taxable Income
Our SEM services bundle Google Ads, SEO, and CRO, together, so every dollar you invest with us works twice: once to grow your business, and once to reduce your tax bill. When an expense generates revenue while simultaneously lowering your taxable income, it stops behaving like a cost and starts functioning like an investment. Use our SEM Tax Savings Calculator to see exactly how much you can save.
Here's how it works: in both Canada and the United States, the CRA and IRS generally treat Search Engine Marketing as a fully deductible business expense when incurred to generate revenue. Our SEO work involves continuous content creation, iteration, and optimization as part of an ongoing marketing program. Pages are produced, updated, refined, and replaced over time based on performance, making them part of a recurring advertising activity rather than a one-time asset build. As a result, these costs are generally treated as current marketing expenses and deductible in the year incurred. This includes everything: your ad spend, management fees, landing page development, conversion tracking setup, and ongoing optimization.
Start Getting More Customers
SEM Tax Savings Calculator
| Expense | Annual Amount |
|---|---|
| SEM Package | $36,000 |
| Google Ad Spend (12 months) | $0 |
| Management Fee (20%) | $0 |
| Total Deductible Expense | $36,000 |
| Estimated Tax Reduction | $3,960 |
| Net Cost After Tax Savings | $32,040 |
This calculator provides estimates only. Consult your accountant for specific tax advice.
What Is Search Engine Marketing and How Does It Work?
Search Engine Marketing (SEM) is a digital marketing strategy that increases your visibility on search engine results pages through a combination of paid advertising and organic optimization. When someone searches for a product or service you offer, SEM help your business appear at the top of those results, through both Google Ads and organic rankings built by SEO. These two components work together: paid ads deliver immediate traffic while SEO builds long-term authority, creating a complete system that captures customers at the exact moment they're searching for what you sell.
The Two Pillars of Search Engine Marketing
SEM is not a single tactic but a unified strategy built on two distinct pillars. Each serves a different purpose, operates on a different timeline, and delivers different advantages. When combined, they create a marketing system that captures demand immediately while building assets that compound over time.
Paid Search (PPC)
The paid component of SEM places your ads at the top of search results instantly. You bid on keywords relevant to your business, and when someone searches those terms, your ad appears above organic results. You pay only when someone clicks, making it a direct investment in qualified traffic. PPC provides immediate visibility, precise targeting, and real-time data that informs your broader marketing strategy.
Organic Search (SEO)
The organic component focuses on earning rankings through content quality, technical optimization, and authority building. Unlike paid ads, organic rankings take time to develop but cost nothing per click once achieved. SEO creates lasting digital assets that continue driving traffic long after the initial investment, reducing your cost per acquisition over time and establishing your business as a trusted authority in your industry.
Why They Work Together
Running PPC without SEO means paying for every visitor indefinitely. Running SEO without PPC means waiting months before seeing results on for new campaigns. Together, they eliminate both problems: PPC delivers immediate revenue while SEO ramps up, and SEO eventually reduces your dependence on paid ads because with better SEO ranking, you get more clicks without needing to pay for them. The data from PPC campaigns also reveals which keywords convert, allowing you to prioritize your SEO efforts on proven winners.
The Search Engine Marketing Process
SEM operates at the intersection of user intent and business visibility. When a potential customer types a query into Google, an auction happens in milliseconds to determine which ads appear and where organic results rank. Understanding this process reveals why strategic SEM consistently outperforms random advertising.
Keyword Research
Identify the exact terms your potential customers use when searching for your products or services. High-intent keywords indicate someone ready to buy, while informational keywords capture earlier stages of the buying journey.
Campaign Creation
Build ad campaigns around your target keywords with compelling copy that speaks directly to searcher intent. Simultaneously, develop SEO content that provides genuine value and answers the questions your audience is asking.
Bid Management
Set competitive bids for your PPC campaigns based on keyword value and competition. Search engines use auctions to determine ad placement, weighing your bid against ad quality and relevance to decide positioning.
Optimization and Scaling
Analyze performance data to refine targeting, improve ad copy, and double down on what works. As SEO rankings improve, strategically reduce PPC spend on keywords where you now rank organically.
Why This Process Delivers Results
Pay-Per-Click Advertising Explained
PPC is the paid engine of SEM. When you run Google Ads, you enter an auction every time someone searches your target keywords. The search engine evaluates your bid, your ad quality, and your landing page relevance to determine if your ad appears and where it ranks. You only pay when someone actually clicks, meaning your budget goes directly toward engaged prospects.
The Ad Auction System
Google Ads uses a real-time auction for every search query. Your Ad Rank determines position and is calculated from your maximum bid multiplied by your Quality Score. This means a highly relevant ad with a lower bid can outrank a competitor with a bigger budget but weaker relevance. Quality matters as much as spend.
Targeting Capabilities
PPC allows granular targeting that traditional advertising cannot match. Target by location to reach local customers, by device to optimize for mobile searchers, by time of day to capture peak buying hours, and by audience demographics to reach your ideal customer profile. Every variable can be tested and refined.
Measuring Success
Every PPC campaign generates detailed performance data: impressions, clicks, conversions, cost per click, cost per acquisition, and return on ad spend. This transparency lets you calculate exact ROI and make informed decisions about scaling successful campaigns or cutting underperformers.
SEO as the Foundation of SEM
SEO is the organic component of Search Engine Marketing. While PPC buys visibility, SEO earns it through content quality, technical excellence, and authority building. The investment pays dividends over time: once you rank for a keyword, every click is free. SEO transforms marketing from an ongoing expense into a compounding asset.
Content Creation
Content creation is the engine that drives organic rankings. Search engines reward websites that consistently publish valuable, relevant content that answers the questions your audience is asking. This means blog posts, service pages, landing pages, and resources that target specific keywords while genuinely helping visitors solve problems. The more quality content you produce around your core topics, the more opportunities you create to rank and the stronger your topical authority becomes.
Technical SEO
Technical SEO addresses the infrastructure that determines whether search engines can crawl, index, and rank your site effectively. Site speed, mobile responsiveness, secure connections, structured data, and crawlability all influence rankings. Technical issues can prevent even excellent content from ranking.
H4: E-E-A-T (Experience, Expertise, Authority, Trust)
Google evaluates websites based on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Experience means demonstrating first-hand knowledge of your subject. Expertise comes from credentials, depth of knowledge, and accuracy. Authority is built through reputation, backlinks, and industry recognition. Trust is established through transparency, secure websites, and accurate information. Content that scores high on E-E-A-T ranks higher and converts better because it signals to both search engines and users that your business is the real deal.
Search Engine Marketing (SEM) FAQ
What does a search engine marketing company actually do?
A search engine marketing company helps businesses get found at the exact moment customers are searching for their products or services. This includes managing paid advertising like Google Ads, building organic visibility through SEO, and aligning both channels so traffic, leads, and sales grow together. Unlike agencies that focus on one tactic, a true SEM approach combines short-term demand capture with long-term ranking assets.
How much do SEM services cost?
SEM services usually cost based on your monthly tier, the length of the commitment, and whether you’re bundling Google Ads management on top.
For InspiringClicks, pricing starts at these monthly tiers:
Foundational: $3,000 per month
Accelerated: $5,000 per month
Powerhouse: $10,000 per month
You can choose one of three billing options:
Semi-annual plan: the standard monthly rate
Annual monthly plan: about 10% less per month than semi-annual
Annual prepaid plan: about 20% less per month than semi-annual
Currency is selectable (USD or CAD). The total updates automatically based on your selection.
If you add Google Ads management, the management fee is calculated as a percentage of your monthly ad spend, based on tier:
Foundational: 20% of ad spend
Accelerated: 15% of ad spend
Powerhouse: 10% of ad spend
Example: if you spend $5,000/month on ads and you’re on Foundational, management would be $1,000/month (20% of $5,000), plus your SEM package.
What’s the difference between SEM services and SEO services?
SEO services focus exclusively on earning organic rankings over time through content, technical optimization, and authority building. SEM services are broader. They include SEO, paid search advertising, conversion optimization, and performance tracking under one strategy. SEO is one pillar of SEM, but SEM is the full system that drives visibility, traffic, and revenue from search engines.
How is an SEM agency different from a Google Ads agency?
Yes. Even small businesses need to capture more customers, and the majority of online buying journeys begin with a search engine. The difference is not whether SEM applies, but how the campaign is tailored.
Effective SEM is not one-size-fits-all. Every business has different goals, constraints, markets, and margins, which means campaigns must be built around the specific situation a business is in, not around a generic template.
That is why quality SEM services should always include a thorough onboarding process. Before any campaign begins, the agency should take the time to understand the business, its objectives, and its challenges. This upfront clarity ensures the strategy is aligned with real outcomes from day one, rather than guessing and adjusting after budget has already been spent.
Are search engine marketing services worth it for small businesses?
Yes, because even small businesses need to capture more customers, and most online experiences involve a search engine. It’s simply a matter of tailoring a campaign to the specific goals and situation a business happens to be in- which is different for all businesses. SEM services should include a thorough onboarding to understand the business and provide them with clarity before starting the campaign
How long does it take to see results from SEM services?
SEM delivers results on two timelines. Paid search can generate traffic and leads within days or weeks. SEO typically takes several months to gain momentum, but once rankings are established, traffic continues without paying for every click. The most effective SEM solutions use both so businesses see short-term wins while building long-term growth.
Do I need both Google Ads and SEO, or can I choose one?
You can choose one, but relying on only one creates limitations. Google Ads alone means visibility disappears when spending stops. SEO alone means waiting longer for results. Combining both allows paid ads to drive immediate demand while SEO builds assets that reduce ad dependency over time. That balance is what makes SEM so effective.
How do search engine marketing services track success for their clients?
Success is measured by outcomes, but starts with activity. For example, people need to engage with your website before they even purchase, so the question is: do you have an understanding of that engagement? Effective Search Engine Marketing Services will get more people on your website, then track things like: conversions, cost per acquisition, revenue generated, and ROI. A strong SEM strategy makes all of this discernable.
Effective search engine marketing allows you to see exactly how users interact with your website. You can identify where visitors are clicking, where they are dropping off, whether they are engaging at all, and most importantly, which conversions are coming from organic search, paid ads, or other channels. Without this clarity, it is impossible to know what is actually driving growth.
This level of insight comes from using multiple systems that support each other. Google Ads and analytics data reveal intent and behavior, CRM systems connect leads to revenue, and well-designed processes capture first-party data. Together, these inputs guide SEO priorities, improve campaign decisions, and reduce wasted ad spend by focusing resources on what actually converts.
What should I look for when choosing an SEM agency?
Look for an SEM agency that focuses on strategy, not just tactics. Start by reading the content on their website and ask yourself a simple question: does this actually help me understand search marketing, or does it feel like filler written just to take up space? A strong SEM agency puts real effort into its own pages because those pages are proof of how they think, write, and optimize.
How an agency presents itself online is a direct reflection of the work you can expect. If they are not willing to put care into their own website, there is little reason to believe they will put more care into yours. Their site should demonstrate how paid search and SEO work together, not just explain it in theory but show it in practice through clear structure, persuasive messaging, and strong user experience.
The ability to capture attention matters. There are thousands of results on Google, and even sponsored ads compete fiercely for clicks. If an agency cannot capture your attention when you visit their site, it is unlikely they will be able to do so when building your Google Ads campaigns or optimizing your landing pages. Search engine marketing is not just about visibility, it is about earning the click and converting interest into action.
Finally, a good SEM agency communicates clearly about results. They should explain what is being measured, why it matters, and how performance connects back to real business outcomes like leads, sales, and return on investment.
